DTC Looking to Partner With Healthcare Industry
Direct-to-consumer (DTC) tests such as Ancestry.com and 23andMe skyrocketed in sales during the mid-2010’s. DNA kits were all the rage for almost every holiday and birthday. However, in the past few years, this has significantly tapered off.
This could be due to several reasons:
- After receiving their results, most people aren’t inclined to purchase another DTC test. Since so many Americans have already had a DNA test, there are only so many consumers left to test.
- Americans may be concerned over DNA information security and are waiting until laws ensure the privacy of such information.
- Besides for the sake of sheer curiosity, knowing your genetic history has little impact on your daily life.
DTC companies have been scrambling to find new ways to coax consumers to either take the plunge of a first-time purchase or put a new spin on the product to entice a repeat-purchase.
However, now DTC may have found an alternative: partnering with the healthcare system. Seemingly, this would benefit both parties. The DTC wouldn’t have to close their doors, and physicians could enhance their healthcare with the genetic information derived from DNA tests.
This might be well and good for DTC, but DNA Paternity Testing is already incorporated into the healthcare industry! That means there won’t be any kinks or lost information. Our tests can be ordered by physicians or self-ordered.
DNA Paternity Testing provides rock-solid answers to important questions like parentage and ancestry. With over 2,000 centers nationwide, DNA Paternity Testing Centers is one of the largest, most affordable, networks of accredited DNA testing labs in the United States. Our price is unbeatable without sacrificing quality. We offer DNA testing for paternity, maternity and all other relationships (grandparents, siblings, aunts/uncles).
Call us today at 866.944.9546 or ORDER ONLINE!
